RFID tire tracking for
worlds leading Tire
Manufacturers

As a pioneer in embeddable RFID tire tagging since 2005 , Hana revolutionizes tire tracking with its embeddable RAIN RFID (UHF) Tire Tags. These tags are integrated into tire molds, ensuring robust functionality throughout the tire’s lifecycle, from production to recycling, and enabling maintenance recording, inventory tracking, fleet management, and innovative business models. DPP ready.

Qualified by all major tire manufacturers

For usage in PCR, OTR and TBR applications

Global #1 in Embeddable Tire Tagging

With over 250 Million tires tagged to date

Markets Most Extensive Product Offering

Unparalleled Flexibility, Optional Sensing Technology and Multi-IC Support

Getting started?
Download Hana’s free tire tagging guide, and leverage on 20+ years of experience in embeddable tire tagging.

Embeddable Tire Tagging since day one

An RFID tire tag is a small, embedded device in a tire that uses radio frequency identification (RFID) technology to track, monitor, and manage tires throughout their lifecycle. These tags provide digital twins for tires and offer seamless integration with fleet management systems and other tracking applications.

At Hana RFID, we’re redefining RFID technology for the tire industry, creating innovative solutions that promote a circular economy across manufacturing, distribution, sales, and repairs. Our embeddable RAIN RFID tire tags empower businesses to streamline processes throughout the supply chain, delivering new efficiencies and insights for a sustainable future. Partnering with leaders like Impinj, NXP, and ASYGN, we produce RFID tags that meet rigorous quality and reliability standards, trusted by major tire manufacturers worldwide.

As industries evolve through digitization and legislation, we stand at the forefront of tire-tag technology with our Linkless (Rev4/Tag4) and Direct Attached tagging solutions. Designed to work seamlessly with or without sensing capabilities, enabling digital twins of each tire prepared for new regulations like the DPP (Digital Product Passport) in Europe. With expertise honed through development partnerships with Goodyear and Michelin since day one (2005), Hana RFID leads the field in high-performance tire tagging for diverse applications—from OTR to racing. Join us and drive innovation in embeddable tire tagging.

Reasons to use (or switch to) Hana

Why start with Embeddable Tire Tagging today?

Use Cases

Embeddable RFID tire tagging is the key to a smarter, more connected tire ecosystem. When used with an industry-standard data format, RFID-embedded tires unlock new possibilities across manufacturing, logistics, fleet management, and recycling. By enabling seamless tracking and data-sharing, they drive efficiency in tire lifecycle management—from production to end-of-life recycling. As regulatory frameworks like the European Digital Product Passport (DPP) take shape, RFID ensures compliance, future-proofing your operations for the next era of sustainability and traceability.

Logistics & Inventory Management

RFID tagging streamlines tire shipment inspections and inventory management by significantly reducing manual workload. With real-time data updates and seamless sharing across locations, RFID also enhances visibility into tire deliveries, ensuring better tracking and operational efficiency.

Recycling/Disposed Tire Management

RFID enhances sorting efficiency, improving tire reusability by accurately tracking potential scrap tires and categorizing them for retreading, recycling, or disposal. By providing clear visibility into their status (and contents), it supports environmentally responsible reuse/recycling and a more sustainable tire lifecycle.

Tire Check/Maintenance

RFID simplifies tire maintenance by enabling paperless tracking of air pressure, tread depth, and mounted tires, reducing the workload for on-site workers. It also streamlines ownership management, making seasonal tire changeovers—such as winter and summer swaps—more efficient and organized.

OEM/Automotive Production Line

RFID ensures that new vehicles receive the correct tires in the proper positions, preventing mismatches during assembly. By recording key data such as manufacturing dates, lot numbers, and expiration dates, it also simplifies recall management, enabling quick identification of affected tires.

Retreading

With reuse being a key driver of sustainability, RFID tags provide essential tire product information needed for retreading, ensuring accuracy and efficiency. They also enable seamless recording of retreading applications, supporting a more sustainable and traceable tire lifecycle.

Tire/Wheel Assembly

RFID enables seamless tuning of tire and wheel/TPMS combinations, ensuring optimal performance and compatibility. Additionally, it enhances quality control by providing a reliable way to verify the specifications and condition of tires before shipment, helping manufacturers and suppliers maintain high standards and consistency.

Tested under extreme conditions

RFID in Racing

As the demand for tire traceability and quality pedigree rose, some of the first real-world applications of our embeddable tire tags emerged in the high-performance world of racing—where precision, reliability, and data-driven insights make all the difference. Since 2006, our technology has been used in NASCAR, followed by the British Touring Car Championship in 2008, Formula E in 2014, MotoGP in 2016, and other elite racing categories.

A step by step approach

Embedding an RFID tag in a tire requires careful design to account for the rubber materials and internal metals used, along with enhanced communication characteristic evaluations. Backed by over 20 years of experience and successful implementations in tires used under extreme conditions, we bring deep expertise and knowledge to support your needs. With our hands-on approach we guide you along the way, ensuring reliable and efficient RFID solutions. We call this “Serviced by experience.”
1

Intake / Consult / Discovery call

Experience has shown that RFID technology sparks questions across tire manufacturers’ organizations. In our discovery call, we address them all—providing clarity and guidance for a smooth transition.

Ready to explore the opportunities of embeddable tire tagging? Schedule your free consult here

2

Tag/IC selection support

Based on your requirements, intended use, and product characteristics, we help you select the right tag. Whether you choose the Linkless Tag (Rev4/Tag4) solution or our Direct Attached tag, we offer a range of IC options to fit your needs.

3

Embedding your first tag

Exciting times ahead—you’re embedding your first RFID tag in a tire. Hana is with you every step of the way, providing guidance on tag positioning, test patches,* and hands-on support to ensure a seamless first experience with tire tagging.

* In cooperation with our partners
4

Evaluation and mass production support

Once your first tag is embedded, it’s time to test and validate. Meanwhile, our team works with you to identify any adjustments needed for mass production, ensuring a seamless transition within your facilities.

Schedule a free consult

Randall Grein

Director Business Development

Our customer success team and engineers are ready to support you along your tire tagging journey. Schedule now and enjoy the following benefits:

Why Hana RFID

Hana RFID is dedicated to the Tire Industry, designing and producing Tire Tags 24/7. With a network of local, State-of-the-Art production facilities and warehouses, Hana is able to support its customers locally on all major continents.

Global #1

Embeddable RFID Tire Tag Manufacturer

100% Quality Tested

Reading, writing and power

Over 250 million

Tires Tagged to date (early 2025)

IC Independent

Offering includes Impinj, NXP, ASYGN, Oxzon, etc.

Since 2005

Global RFID Tire Tag Design and Manufacturing

Certified and Approved

By all Major Tire Manufacturers

Digital Product Passport (DPP)

Stay ahead. Get ready for the new European regulations

Get ready for the future of product traceability with the upcoming European Digital Product Passport (DPP) regulations. Designed to collect and share data about a product and its entire supply chain, DPPs provide valuable insights into the materials used and their environmental impacts. As a key action under the Circular Economy Action Plan (CEAP) and the Ecodesign for Sustainable Products Regulation (ESPR), DPPs will become mandatory for a wide range of regulated products—spanning textiles, construction materials, tires, electric vehicle batteries, and more. Stay ahead of the curve and ensure your products are ready for this transformative shift toward sustainability and transparency.

GDSO

The Global Data Service Organisation (GDSO) for Tires and Automotive Components is driving digital standardization in tire data, streamlining processes across the automotive industry.

Founded through the collaborative efforts of Bridgestone, Continental, Goodyear, Michelin, and Pirelli, GDSO’s mission is to simplify information sharing and enable a new era of connected services. After six years of dedicated work, the organization has defined a global solution based on a unique item identifier (UII), providing access to valuable data for all stakeholders involved.

CIRPASS-2

Funded by the European Commission under the Digital Europe Programme, the CIRPASS-2 project will demonstrate functioning Digital Product Passports (DPP) in real settings via 13 circular pilot deployments and use cases in textiles, electronics, tires and construction value chains.

The 13 pilots are united in demonstrating the DPP’s potential as an enabler of the circular economy transition, an essential element of the EU green transition.

News

Our latest news updates

Trustworthy Partner

Why (switch to)
Hana?

Thanks to its proven commitment to production and integrity towards our long-term partners, Hana has been tested and qualified by all major tire manufacturers, including Michelin and Goodyear.

At Hana RFID, we are dedicated to designing and manufacturing best-in-class RFID embeddable tire tags, providing high-quality solutions that shape the future of product digitization. Our commitment to exceptional manufacturing empowers tire manufacturers globally, unlocking the full potential of a connected tire ecosystem. From supporting recycling initiatives and maintenance tracking to enhancing inventory management, fleet operations, and innovative business models, our technology drives seamless digital transformation. With a foundation built on excellence and collaboration, Hana RFID is your trusted partner in advancing Industry 4.0, IoT, and beyond.

Hana RFID delivers global reach, specialized expertise, and world-class manufacturing quality in every RFID tag we produce. As the partner of choice for leading tire manufacturers worldwide, we provide high-performance, reliable solutions that meet the evolving needs of tire makers, car manufacturers, and the entire tire ecosystem. Backed by a dedicated team and advanced manufacturing capabilities, we are committed to driving innovation and setting the standard in RFID technology. When you choose Hana, you choose a trusted partner for the future of connected mobility.

At Hana RFID, we believe technology can drive a greener future. As a global leader in RFID inlays and tags, we’re committed to reducing environmental impact by reimagining our manufacturing practices with sustainability at the core. From using recycled PET in our inlays—minimizing new material use and supporting a circular economy—to sourcing materials from responsible, often local suppliers, we prioritize sustainable choices every step of the way. Our energy-efficient production processes further reduce emissions and waste, creating a cleaner, healthier planet. By choosing Hana RFID, you’re partnering with a company where innovation and environmental stewardship go hand in hand.

We care™

With over 30 years of high-tech microelectronics experience from Hana Microelectronics Group, Hana RFID brings unmatched expertise to RFID tag manufacturing. Inspired by a legacy of precision and innovation in high-tech microelectrinics, our smart, lean manufacturing processes deliver best-in-class RFID solutions to top brands worldwide. Every tag is crafted with cutting-edge technology, ensuring the highest quality and efficiency for our partners. When you choose Hana, you gain a partner rooted in excellence and driven to elevate every aspect of your business.

At Hana RFID, customer support is more than a department—it’s our promise to you. Our dedicated team, guided by a “customer happiness” mission, is here to make every step seamless. Your challenges fuel our drive, and your feedback shapes our service. From personalized guidance to advanced automation, we’re committed to making your experience exceptional. Not convinced? Reach out to our VP of Customer Support, Paul Brown, and see firsthand how much your satisfaction means to us.

Hana RFID’s engineers lead the way with pioneering advancements and manufacturing processes that guarantee top-quality RFID tags, with 100% quality testing on read, write, and power characteristics. This unwavering commitment to quality enables our trusted partners to optimize their production lines and boost their output, ensuring efficiency and reliability at every step.

Download Hana's Tire Tagging Guide

Contact

Randall Grein

Meet with

Randall Grein